To date, the manufacturer has established a comprehensive range of products which really do what they say, from fast-action cleaners, right through to a show finish shine.

In 2008, it became clear to the directors of S.W.A.T. that the benefits of using the Muc-Off products were not being realised by motorsport competitors, teams or even fans, and that the motorsport trade were not getting the opportunity to promote and sell products which were designed to meet the requirements of racing professionals.

S.W.A.T.co.uk has been working successfully behind the scenes since the beginning of 2009, with the manufacturer Muc-Off, to deliver their products to the motorsport industry. Both S.W.A.T. and Muc-Off have developed a number of motorsport-specific products, with many new products due to the market during 2009 and 2010.

Over recent months, S.W.A.T. has been establishing relationships with a number of key retailers to ensure that their products are represented within each motorsport sector. The ethos of S.W.A.T. is not to saturate the market with retailers, but to ensure that each retailer gains the maximum support, which they need to make the brand a successful range on their shelves.

For trade and retailers, the opportunities are tremendous. The Muc-Off brand has continuously exceeded expectations in every market it has entered. Bugatti endorsed the brand at the Goodwood Festival of Speed in 2008 and 2009, with Lamborghini also giving their support this year. This gives retailers confidence in a brand which will bring their clients back to buy more! Additionally, S.W.A.T. will work with their retail partners to ensure that they are given the best opportunities to maximise profits, deliver product awareness and support the delivery of the products to the motorsport market and its fans.

To date, S.W.A.T. has successfully established a number of retailers within rallying, short-oval racing, circuit racing, National Hot Rods, 4x4s and Land Rovers. The company is looking forward to continuing to develop the brand through all forms of motorsport.

If you would like to know more, please contact the brand manager:
Roderick Mathurin, Brand Manager
Tel: 01440 768889
Email: roderick@swatltd.co.uk
Website: www.muc-offmotorsport.co.uk

For more information about the Muc-Off Motorsport Cleaning brand, please contact the media agents:
Silverback Media Solutions Ltd
Silverstone Innovation Centre
Silverstone Circuit
Northants
NN12 8GX
Tel: +44 (0) 1327 220 003
Email: info@silverbackmedia.co.uk
Website: www.silverbackmedia.co.uk